Diesel XXX Global Event

With the success of Nike’s recent Human Race event last month,  you would think more companies would follow suit…hey what do you know, it seems as if Italian retailer Diesel is following in the sportswear’s giant footsteps. The company is launching a somewhat cryptic event which will take place in 17 different cities worldwide with live performances by some of the music industry’s biggest. Check out the promotional video below which, I think, has something to do with the event.

Vodpod videos no longer available.


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