Hip Hop Commercialism

Renown hip hop artists KRS-One, Common, and Q-Tip will produce a slew of commercials to promote alcohol company Smirnoff’s new signature drink series. The artists will team up with producers, Just Blaze, DJ Premier and Cool and Dre to rework tracks for the commercials. As hip hop is coming under fire for being too negative, the last thing we need is to see it being used to promote alcohol. What makes it even more surprising is the fact the artists partaking in this promotion are supposed to be the more “conscious” emcees currently out. I guess even the “conscious” ones can be bought for the right price. Maybe hip hop does deserve some of the harsh criticism that it receives. It could be worst though. They could be promoting for Hennessy, Courvosier, Patrón, or any other overrated liquor that you hear in today’s hip hop songs.

liqour.jpg hip-hop-evolution-print-c10111666.jpeg

 

Source: Hip Hop DX

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: